One of the most desirable qualities a dental practice requires is the retention of their patients. It is a task that entails trust and ensures that the services offered by the practice are up to the mark. Here are five different ways you can boost customer retention and at the same time ensure improving quality of standards with each patient visit.
1. Ensure patient satisfaction via a smooth workflow
If the workflow at your dental practice is smooth and transparent, more customers tend to stay and revisit. Imagine a super busy entrepreneur making time for a speedy dental check-up and is left to wait at the receptionist, then at the doctor’s chair and unfortunately end up with an error in his treatment plan. It is unlikely that this person would return. Each minute saved at the practice will be a huge relief and an appealing factor for the incoming patient. A proper scheduler can ensure minimal waiting time for a patient and increased staff productivity. The visit to the dentists should be short, sweet and hassle-free.
2. Improve customized patient engagement by providing undivided attention
Patients much appreciate it when they are treated like humans rather than a number in a queue to see the dentist. When the patient reaches the doctor’s chair side, he/she must be given undivided attention and must be followed up from their last visit. An efficient patient history tracking tool and scheduler will ensure that the doctor is up-to-date with the patient’s history and make sure that double bookings don’t occur. A few extra minutes with the patient will really make a difference.
3. Going 100% paperless
In this ultra-digital age, carrying around books and papers is a hassle on its own. Making the appointment letters, claim forms and other billings digital, ensure a green and hassle-free method which is helpful to the environment, the patient and the practice. A centrally accessible patient data repository ensures ease of accessibility for practices with multiple locations. Patient records can be accessed from any location and eliminates the possibility of redundancies.
4. Ensure data safety
With the recent privacy issues related to social media, patient data needs more protection than ever. Patients who know that their data is safe, tend to have more faith in the practice. Ensure that the patient data you have access to is safe, using HIPAA compliant tools and services.
5. Proper and long-term communication
Communication is the essence of doctor/practice-patient relationship. The best ways to promote proper communication between the practice and patients is by using adequate patient engagement tools, periodic reminders and greetings like birthdays and public holidays. Maintaining a good rapport with the patient will go a long way in boosting patient retention.
Reputation is an unavoidable aspect for a business, be it a new one or well established one. Maintaining an excellent reputation for your dental practice will go a long way in helping acquire new patients and improving revenue. Here we will investigate how you can exponentially increase your client base using proper reputation management.
Reputation management has two categories;
- Offline or Local Reputation Management
- Online Reputation Management
Local Reputation Management
This is a more traditional form of reputation management that involves using printed media and in-person marketing. This is a method, though preferred by a few, that’s quickly getting outdated with the advent of internet usage and, thus, digital marketing.
Online Reputation Management
As we have already said, reputation management is unavoidable. It demands work and won’t yield results unless acted upon proactively. This is because the entirety of the internet is available to broadcast and attract new clients. We will look into a few methods to make the most of the services online.
Cementing an online presence:
Your practice must have an online presence in all major social media sites like Google, Facebook, Twitter, LinkedIn, etc. Having accounts on these sites will ensure maximum reach and cater to audiences confined to some websites.
Search Engine Optimization:
You must have a website for your practice as a way of verification and to obtain more information. SEO is a set of techniques used to optimize your site and, as a result, end up higher in search results. You could hire an SEO specialist or contact an SEO company to do it for you.
Managing online reviews:
The best way anyone online will know about you is by reviews on review sites like Yelp and rateMDS. Ensuring that you have good reviews will encourage more patients to choose your practice over others. As with anything else, there may be negative reviews, but rather than trying to get those off the site, we suggest responding to them positively and taking them as constructive criticism. It’s worthwhile remembering that a considerable number of positive reviews can outweigh a few negative ones. Also, there are options available with most review websites to embed the review on your site. Doing that will show that the reviews are from a reputable site.
Use your social media sites to engage more and understand patient requirements:
Having a social presence is only the start. Creating and posting relevant materials online regularly facilitates more reach. Analytics features are to be used to monitor the reach and acceptance of each post, if possible. If you encounter any negative feedback, respond positively, and most of all, never argue. The internet is forever, and each and everything you do online is there to stay forever. Maintaining a consistent and pleasant attitude with your audience will boost your ratings.
Having a well-maintained and active blog:
Furthermore having a regularly updated blog goes a long way in improving your presence online. Not only does it show off passion towards the field, willingness to share knowledge, and it can also feature practices and services your practice offers. It also invites people to suggest and discuss between themselves the need for proper dental care. Also, by using appropriate keywords, you can improve your ratings and creates more shareable content.
Running online campaigns through social media and emails:
To let your current customers and viable prospects know about the various services you offer, you could use online promotional and email campaigns. All of these can contain reviews and testimonials of satisfied customers from your practice. The design and implementation of this decide its effectiveness.
Local online PR and partnerships:
Reaching out and having tie-ups with community clubs to provide periodic checkups for its members and their families will help spread the news of your practice and help get more clients.
Being part of charities and local causes can help your practice earn a good reputation and gain value among the residents of the community. It serves the purpose of reputation boosting and the act of giving back to society.
There are many ways to make an impact online, of which the above are a few. What it boils down to is creating a genuine online presence that responds and upholds your practice’s core values.